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Because they’re worth it: here’s how much value delegates bring to a region

Because they’re worth it

Delegates for conferences and meetings are valued customers in many ways. Business visitors arrive with considerable spending power and they leave with a positive lasting impression.

The length of their stay exposes them to the best that a location has to offer. That’s good news for Shannon Region, because it offers so much to satisfy business travellers both in host venues and for after-hours entertainment and experiences.

Pollsters Ipsos MRBI surveyed business delegates on behalf of Fáilte Ireland and found that 82 per cent of visitors expressed satisfaction with Ireland as a destination, 78 per cent would recommend it, and 65 per cent would return for a holiday.

Each conference delegate stays on average five nights, and their overall value to a region is €1,643. This breaks down as €750 spent on suppliers, with the remainder, ‘out of pocket’ spending coming to €893.

Accommodation is the single biggest proportion of delegate spending, at 45 per cent, followed by food and drink at 23 per cent. On average, 9 per cent of a business visitor’s total spending goes on transport. Shopping accounts for 14 per cent of spending, and entertainment is 6 per cent.

conferencesport avatar; Karen Ronan CIS, CITP @conferencesport ·
31 Mar 1641803621095317504

Looking forward to welcoming existing, new and prospective members to meet, network and hear about Business Woman of the Year Awards 2023 on Wednesday.

Image for the Tweet beginning: Looking forward to welcoming existing, Twitter feed image.
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