International Rugby Experience

The International Rugby Experience aims to be just that – an experience. It’s an experiential celebration of the game. Not just the 80 minutes on the pitch, but everything it stands for – its culture, history and the values behind it. There is something for everyone from the avid fan to the complete novice. 

The International Rugby Experience is split into six zones, each completely different from the next. Vast media installations bring all the exciting energy of game day – the singing of the national anthem, the roar of the fans, the celebration of the winning try! Immersive theatre spaces let you relive some of the most famous moments in rugby history and bring you face to face with a team as they perform the haka. A series of huge, game-style interactive trails put your running, kicking and passing skills to the test, but don’t worry – you’ll get a digital training session with one of rugby’s biggest names before you give it a go! 

In its more intimate moments, you can hear about some of the most testing times in rugby history, when the game really united people – like when a Uruguayan rugby team pulled together to survive a devasting plane crash. 

This Experience takes you on a six-part journey – following the game from the grass roots level right up to international fame – each stage rooted in World Rugby’s values of Passion, Discipline, Integrity, Solidarity and Respect. The journey celebrates everything rugby stands for. The way it has impacted politics, brought rivals together, transformed communities and improved lives – like the World Cup in post-apartheid South Africa. 

The entire experience is told through rugby’s greatest legends, across different generations, nations and abilities. Hear them tell their own stories and see their greatest moments in this exciting, immersive and interactive experience in the heart of Limerick city.

The International Rugby Experience will cater for Family Days, Individual Visitors, Group Visitors,  Team Building activities, Networking Events, Off Site Meetings, Product & Event Launches.